From Groom to Vroom - Gillette sponsors Powerboat P1 British Grand Prix!

Powerboat P1 Press Office, 24th June 2005:  Powerboat P1 Press Office, UK:  The UIM Powerboat P1 World Championship has today confirmed its growing stature with the announcement of Gillette as the title sponsor for the British Grand Prix taking place at Cowes from 26th-28th August.

The Gillette MACH3 NITRO Gel Powerboat P1 British Grand Prix (Rounds 7 & 8 of the 2005 UIM Powerboat P1 World Championship) is the feature event of a spectacular three-day festival of racing with more than 70 boats expected to compete in a series of championship events.  The organisers, KBL Powerboat Management Ltd, aim to establish the British Grand Prix as one of sports' blue riband events and promise action-packed racing, glamour and entertainment for all.

Gillette, has a strong history of innovative sponsorships.  This arrangement creates an association and launch platform for its latest MACH3 anti-friction shaving gel with a dynamic and fresh motor racing championship enjoying unprecedented growth and offering clean, fast, exhilarating action for those who dare.

P1 has transformed international powerboating with its progressive sporting and business model.  Events are now broadcast to 48 countries worldwide and with the Gillette MACH 3 NITRO Gel sponsorship, a very special UK sporting event looms on the horizon.

The Gillette MACH3 NITRO Gel Powerboat P1 British Grand Prix at Cowes, Isle of Wight, will comprise two races, an Endurance event on 27th August and a Rally race on 28th August.

Lucy Goemen, Gillette UK, Business Manager - Men's Skincare:

"We are very excited to be sponsoring the Gillette MACH3 NITRO Gel Powerboat P1 British Grand Prix.  It was an obvious partnership for the new MACH3 NITRO Gel as P1 is all about exhilaration, power and performance on water.  The British Grand Prix will be a real action packed event watched by huge crowds, a perfect opportunity to launch our new product."

Nathan Knight, CEO, KBL Powerboat Management Ltd:

"Attracting a sponsor as prestigious as Gillette reflects the growth of Powerboat P1 as a new viable sports property.  We are establishing the Cowes Powerboat Festival as a premier international performance boating event with entertainment on-and-off the water.  Our objective is to build a festival that the public can relate to in much the same way that they do with the Grand National at Aintree or the British Grand Prix at Silverstone."

Visit the official Powerboat P1 website at www.powerboatp1.com.  For further information relating to Gillette visit www.mygillette.co.uk.

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